I’ve been a bad blogger. It’s been almost one month since I have updated my beloved blog here. However, my cage was rattled today by my boss who encouraged blogging in our latest video for work. Our work recently has included preparing for several upcoming seminars on property management and Web 2.0 that is heavily handed in explanations of social media. Blogging is huge component of those seminars…hence the reason for the video.
Blogging can be very effective, especially for the real estate professional that is on a tight budget. You see, search engines constantly scrape the interwebz for fresh content. Blogs offer this constant fresh content (that is if you update often) to these crawling search engines. The more you blog, the more the search engines recognize you and push your content and your name to the top of their search engine ranks.
I didn’t realize this until business started increasing for my company back in 2006, shortly after we began blogging. Most of the calls that we were getting were coming form the internet. People had read my blog and Paul’s blog and watched our videos too. So I randomly Googled the term “property management springfield, mo” and was shocked when I saw that Dizmang Properties was listed on the first page. And, we hadn’t paid any kind of SEO expert a dime to get there! When I started looking at some of the stats, I then realized that it was our blogging that got us there.
So…here’s to blogging. And hopefully it’s a good inspiration and motivation to keep up with my own blogging.
