REALTORS® Should Consider Property Management

by Jessica Hickok on February 5, 2012

Usually my posts are geared to Landlords and Tenants, however, I’d like to change it up and have a heart-to-heart chat with real estate agents about offering property management services.  Wait a minute… I don’t know why I make such absolute statements like that, my posts are also geared to fashionistas who love shoes and those who have the suga’.  Nonetheless, I digress.

I have been a REALTOR® for 12 years now listing and selling conventional residential properties, in addition to managing rentals here in Springfield, Missouri.  Often my colleagues ask me a question along the lines of “Why in the world do you do that? There is no money in property management.”  I beg to differ as property management has worked very well to my advantage as a REALTOR®.

  1. It has been that steady stream of income (the monthly management fees) for when sales have hit a lull and income has not been consistent.
  2. I (together with my business partner which is what I mean when I say the word “I”) have built a strong base of repeat investors who have used our real estate services to find and purchase good deals as rental properties.  Usually, they want the good rental investment, but don’t want to deal with management of the Tenants.
  3. I have put together an in-house maintenance team, which consists of a mixture of employees and sub-contractors that can do a complete maintenance overhaul on a home that could easily rival that of an Extreme Home Makeover team (okay… almost.) I give my crew a guaranteed 40 hours Monday-Friday and pay them a salary.  Then I bill the hours, and my time to coordinate the crew, to the investor/owner.  This results in receiving income that is nice to have when my real estate commission checks are less frequent.
  4. I get a lot of good credit card points for when we purchase supplies for home repairs (that we bill out to our investors/owners).  These points have sent me and the hubs on a cruise or two when I’ve desperately needed a vacation.
  5. I create my “farm area” with my 600+ Tenants who eventually turn out to be homebuyers or at least refer me to their contacts who are buying homes.  The trick to this is to let your Tenants know that you are a REALTOR® who is not just managing property, but also selling houses, because they often don’t know how the process works.

So before you start judging me, thinking “I could never do property management” then let me say “yeah, you’re right, you could never do that.” <insert sarcasm here>

Think of me when I’m on my next cruise. :)

{ 4 comments… read them below or add one }

JJ Henry March 1, 2012 at 12:44 pm

I have had a lot of success with Room Shocker to help get rid of odors tenants leave behind that seeped into the carpet. It’s super easy to use and works great. Since you are a property manager I am sure odors are a problem you encounter. I just thought you might be interested. You can find out more at http://www.biocidesystems.com/roomshocker1.html

James Raffin June 28, 2012 at 12:58 am

Hello. Great post here. I came across it by searching, “make money in property management as a realtor”. Anyway, I am a new agent in southern California and would like to start managing properties in addition to my conventional residential business services. Could you please offer advice on how to get started doin that. Is it necessary to form an LLC? How do you market to investors/owners? Etc. thank you

Jessica Hickok June 28, 2012 at 5:50 pm

Thank you James for your nice comment. Sometimes I go back and re-read these blog posts and sometimes I shock myself at my own sarcasm. Thanks for putting up with me, I am usually a nice person, I promise! :)

Nonetheless, I think you can make a lot of money in property management in addition to your conventional real estate sales. If you’re jumping in brand new and have not established an investor clientele just yet, then I would suggest taking on anything you can. You may have to deal with the Sellers who are unable to sell their home and just want to rent out the property. This will give you some good experience to start off with.

Next, talk with some of your more affluent friends (such as doctors, lawyers, etc) and your stockbroker friends. The reason I say this because these people often want to invest their money into something with good returns on their investments. They understand and know they need to invest, but a lot of people don’t think about investing in real estate because they don’t understand it. Show them the benefit of having a tenant buy them a property.

But BEFORE you do anything, you need to establish your base business plan. We talk about establishing that business plan in our “8 Strategies To Successful Property Management” presentation that we did for National Association of REALTORS Annual Conference last November. Here is a link to the presentation if you want to check it out…. http://youtu.be/sB91S8inz6c

I definitely suggest all owners setting up an LLC to buy the properties in. In regards to how you run your property management business, that would ultimately be up to your principal broker with your company.

If you have more questions, feel free to e-mail me— jessica [at] jessicahickok [dot] com. Thanks!

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